Austin Street shoppers are no doubt familiar with the two mini-malls on the north end of the street, a couple of blocks west of Continental (and thus located in the little-cited sub-neighborhood of Westcon). Both these mini-malls are quite unattractive, but one–the one that doesn’t have Garcia’s in it, the one that was going to be torn down for Heskel Elias’ “five-star luxury hotel”–looks substantially worse than the other. When I first saw it, it reminded me of a shopping arcade you might see in Bombay or something. It’s improved a bit since then, with the peeling brown pillars resurfaced and the promotional signage standardized, but I dunno, it still looks pretty bad.
I headed past there today and noticed that something cool is set to open in the mini-mall: “Ripe,” a juice bar with a full salad bar, panini, that sort of thing. Nice addition to the neighborhood, right? And it occurs to me that most of the stuff in the mini-mall is pretty interesting. Think about it: There’s an acclaimed Thai restaurant, a respected sushi place, the area’s only Greek restaurant, a comic-book store, a much-maligned-but-it’s-still-a-crepe-place crepe place, a skate shop, and now a juice bar. If you discount the Thai and the sushi, those are all things that don’t really exist outside of this particular unattractive shopping venue.
And I got to thinking: Why is that? Could it have something to do with the probability that in this horrible-looking monstrosity where businesses have to struggle to be noticed, rent is substantially lower? It can’t be a coincidence. There was an interesting thread on the forums a couple of weeks ago, when one of our more-enterprising members e-mailed hip Manhattan sex-toys-wigs-and-shampoo retailer Ricky’s and asked if they’d consider opening a store in FoHi. Ricky himself actually responded, saying they’d love to, but not at those prices. I don’t think it’s any secret that high rents are killing our chances of landing many of the businesses we want. Problem is, the neighborhood lacks a lot of retail space in less-prominent, lower-trafficked areas. The awful mini-mall, with its hideosity and business-unfriendly nooks and crannies, is a nice cheat. Let’s hear it for bad architecture, I guess.