The old, gruff-but-lovable Trade Fair on Queens Boulevard has been turned over to Associated.
Honestly, despite its flaws, lack of style and over-crowding, we loved Trade Fair. We usually preferred shopping at Trade Fair over Key Food and The Natural. We found Trade Fair to have better prices and better selection.

The Last Trade Fair Show
Sure, you could find obscure ingredients like “Newman’s Own authentic Turkish roasted pine nuts - or whatever - at The Natural, but why spend the extra money when you could find actual pine nuts from Turkey, complete with actual Turkish labelling and odball graphics, at Trade Fair for 30% less?
When you got home at <cough, cough> A.M. from a fun night out, and you realize you need milk, did you really want to pay an extortionist’s rate for milk at Duane Reade? No, of course not. What you could do is walk over to Trade Fair, open 24-7.
When you were planning that extra-special dinner, and wanted to try being Mario Batali or Wylie Dufresne, could you just waltz into Key Food to get a goat’s head, or pig’s ears? No. You went to Trade Fair.
Well, not anymore.

Associated's grand opening
Associated seems to be in the middle of its make-over, and the first thing you’ll notice is the shortened hours! What is this “closes at 10 pm” business? Hopefully that will change.

- Associated’s schedule
Otherwise, it’s too early to tell how things will shake out. The butcher counter has not re-opened, and many of the aisles have been rearranged. The deli counter guys are still there, but the cashiers and other staff are all different.
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